The Curve in 15 minutes

The trade association for events organisers asked me to speak at their annual conference in Montreux in January.

I gave them a Flashpoint, a 15 minute introduction to the Curve using Kickstarter, videogames, evolutionary biology, some spreadsheets and the Australian bower bird.

It’s a rapid intro into a new way of thinking about business, where volume is less important than price and building one-to-one relationships with your biggest fans.

You should watch it.