The Curve Online
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Last week, I spoke to an audience of up-and-coming leaders at a global publisher about the Curve and its consequences for their business. One throwaway line I made was this:
“Apple cares about selling hardware, not software. It pushed the price of apps towards zero to shift units of iPhones and iPads. If Amazon cared […]
About The Curve
The Curve will tell you how to use the web to give stuff away from free, to build relationships with your biggest fans and to charge them lots of money for things they value.
It will be published by Penguin in late 2013.
Recent Posts
- How etailers can take advantage of the Curve, and make money when everything is going free.
- The Curve in 15 minutes
- ‘Sorry, Martin Mills, the future of music is through innovation, not government protection’
- If Amazon cared about selling hardware, ebooks would already be free
- 3D printing will help us colonise the moon
Recent Comments
My websites
- GAMESbrief - a guide to the business of games, especially free-to-play
- My personal website