The Curve Online
Posts by: Nicholas
In June 2014, I was asked by Google to go to their offices and talk about the ideas of the Curve to a room full of etailers. It was part of an afternoon when Google pointed out that ecommerce providers in the UK have three times as many page views as every newspaper and magazine […]
The trade association for events organisers asked me to speak at their annual conference in Montreux in January.
I gave them a Flashpoint, a 15 minute introduction to the Curve using Kickstarter, videogames, evolutionary biology, some spreadsheets and the Australian bower bird.
It’s a rapid intro into a new way of thinking about business, […]
This guest post by me recently ran on Musically.
“Martin Mills is a successful entrepreneur who has built the Beggar’s Group into a successful global music label with international stars on his roster. That’s why it is so depressing to see him using his Midem stage to press for governments to resist […]
Last week, I spoke to an audience of up-and-coming leaders at a global publisher about the Curve and its consequences for their business. One throwaway line I made was this:
“Apple cares about selling hardware, not software. It pushed the price of apps towards zero to shift units of iPhones and iPads. If Amazon cared […]
When I was a teenager, I read science fiction books by Harry Harrison about a thief-with-a-conscience called The Stainless Steel Rat.
Among the science fiction predictions embodied in the book were that the Stainless Steel Rat would speak the universal language of Esperanto (that didn’t work out so well) and that he would be […]
A US firm plans to start enabling the manufacture of weapons, including AK47s, by distributing the schematics for free on the web and allowing people to manufacture their own weapons using 3D printers.
The business expects to get authorisation from the US government before the end of the year.
I was aware of this organisation […]
One of the key ideas behind The Curve is that the issues of how to make money in a digital age are not limited to the entertainment industries.
As we move towards a world where 3D printing becomes a reality, the economics of pirating physical goods change. We are a long way from 3D printers […]
In amongst the comedy, the F-bombs and the posturing is an interesting analysis of music industry economics, changing demographics and what MTV has to do to survive.
In just three minutes. Watch it.
My Twitter feed today was full of tweets a conference called Imagine. One tweet https://twitter.com/benoonbenoon/status/266131995015401472from Paul Bennun really caught my eye:
“”Radio is back” — Anna Kirah at #imagine2012 (suppose because if TV is an ambient medium then, hey, radio)”
This is a big change, and started me thinking about the […]
Who lives at the bottom of the curve
By Nicholas On October 25, 2012 · Leave a Comment · In retailers, content owners, moving up the curve
I’ve pitched my ideas about the curve to a book publisher and a rights owner in the last couple of days.
One big theme has emerged. The people who own content hand it over to a retailer (either directly or at the end of a chain of middle men) to sell to customers. If that […]
About The Curve
The Curve will tell you how to use the web to give stuff away from free, to build relationships with your biggest fans and to charge them lots of money for things they value.
It will be published by Penguin in late 2013.
Recent Posts
- How etailers can take advantage of the Curve, and make money when everything is going free.
- The Curve in 15 minutes
- ‘Sorry, Martin Mills, the future of music is through innovation, not government protection’
- If Amazon cared about selling hardware, ebooks would already be free
- 3D printing will help us colonise the moon
Recent Comments
My websites
- GAMESbrief - a guide to the business of games, especially free-to-play
- My personal website
